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Feb 16, 2024 2:20:26 PM

The Intersection of Adventure and Nature Enthusiasm

Learn more about the connection between adventure and nature tourism, and how they affect our actions as travelers and global citizens.

Written by: Marcio Franco

Since adventure tourism is now a billion-dollar global industry, and the impact the industry has had on natural environments is well documented; it’s important that every traveler and tourist service provider take a minute to think about their role in the grand scheme of things.

In a world where cultural appropriation/exploitation, unsustainable harmful practices and extreme commercialization are accepted and allowed; we must ask ourselves how we can position our actions.

At Outdoor Norway, our services to provide adventure opportunities for travelers are rooted in a desire to see the world accept and appreciate the landscape around us. While we go on our ski adventures or MTB tours in Norway, we make sure that our desire for adventure is always attached to our appreciation for nature.

Understanding Adventure Tourism’s Roots

Adventure tourism is a new label within the subcategories of tourism, but why is it an important subcategory in today’s time? Adventure tourism usually includes some kind of exciting, adrenaline-inducing, unusual or risky elements. Based on activities, adventure tourism works in both artificial and natural environments.

The history of adventure tourism, however, lies in exploration travel. Adventurers want to experience novel sensations and places, like the unique view that canoeing next to Norway’s mountains presents to you.

canoe adventure travelling in norway

Why Nature Enthusiasm is a Natural Fit

Why do we push for our adventurous travelers to take time to appreciate and understand the natural landscape around them? Most adrenaline seekers are intent on getting the rush that comes with skiing down some treacherous slopes or paragliding from great heights.

However, there’s a deep emotional connection that travelers can make as well. With our Norway hiking opportunities, we encourage people to take it easy, and absorb the natural landscape around them, even as the trail pushes them to their limits.

Understanding and taking in the landscape around you as you experience novel and exciting experiences is a brilliant way to enrich your adventure experience, in our eyes.

Why the Connection Matters

Why does the connection between adventure and nature matter? When we enter a new, exciting space that we use for our own benefit, it’s important to respect and honor it as well. The mountains, fjords, rivers, lakes and slopes aren’t just for your use — these spaces are ecosystems, ancestral homes and a vital part of the geography.

When we acknowledge that, we become better global citizens and travelers. At Outdoor Norway, we believe that by connecting nature and adventure travel, we can essentially see things in a different way.

If getting in touch with yourself and nature sustainably is your style, Outdoor Norway is here to provide bergen outdoor activities, including Norway Fjord tours and more.

Marcio Franco
Marcio Franco

Chief Director of Good Times, Franco first came to Norway in 2010 as a rafting guide & safety kayaker. In 2011 he landed in Voss, where he quickly discovered the incredible and vastly varied opportunities the surrounding nature had to offer. As an experienced International tandem paraglider pilot, professional whitewater kayaker, mountain biker, skier, and certified yoga teacher, he knew he could use his background in fitness to help others use their bodies to discover Voss the same way he did. With over 23 years spent in the outdoor sports industry, he leads the team with a diverse array of knowledge and tools to ensure that the adventures we offer bring nothing but smiles, laughter, and a desire to learn more.